Why Should I Do Business With You?
Have you ever noticed when marketing that sometimes your not the only one selling the products or services you have to offer?
Have you ever wondered how to get your prospects to buy from you versus the next guy marketing the same things?
It doesn’t matter if your promoting/selling an opportunity, product, or service, the same rule applies…you have have a unique selling proposition or (USP) !
A USP is your ‘ace in the hole’ to sorta speak that reflects your greatest value that your opportunity, product, or service offers that nobody else does. This USP is the reason why your prospects are going to do business with you versus the next salesman down the road.
Every marketer needs to answer a few fundamental questions in a prospects mind when they are evaluating your offer.
1. What’s in it for me? (W.I.F.M.)
2. Why should I buy from you?
The first question is easy to answer. Show the benefits that your product or service will bring them when they decide to join or buy from you.
The second question is answered by how well you sell YOURSELF!!! Even when thousands of other people are marketing the same product or service as you are, the one thing that will always be different is YOU!!!
This is why you must over deliver value in various ways to your prospects in order to create that 1 degree of separation from your competition. Your unique qualities, skills, and expertise are a part of the overall USP that you bring to the marketplace.
Here are a few tips on how to make your USP stronger than everyone else:
1. Offer value-added products or services that your competition is not to your offer such as FREE software, training, ebooks, etc.
2. Pick a niche within your product category and become an expert and then show your prospect on how well you dominate in the niche.
3. Develop a creative or clever approach to prospecting. Don’t settle for the same old methods that everyone is doing. Go against the grain and be creative.
4. Start developing videos for your marketing. Most people are not willing to go on camera and promote themselves or their business. This alone will step you up in the crowd.
5. Use personal branding strategies to help build instant trust and credibility with your prospects to keep you one step ahead of your competition.
These are just a few tips and ideas that I personally use or have used in the past to build my business and USP and they work very well in giving you the slight advantage when closing your next sale.
So give them a try in your business and make yourself more UNIQUE!
If you are enjoying these articles and tips, please subscribe to my blog at the top and be sure to visit my video page at http://www.mlmphonepro.tv for more tips, training, and resources to help you become a more powerful marketer!
